You have thought through your plans. You carried out several researches on what market strategy would work for your business idea. Your career growth plan has been well articulated, and you are ahead of your schedule in reaching a major milestone. Soon, things start to go not as planned. You make moves to revamp the situation to no avail.

It is at this point your next move becomes very critical.

What does it mean to pivot?

Pivoting signifies purposeful shifts across business, organisational, and personal realms. It’s about adapting to change, seizing opportunities, and navigating new directions.

Sometimes, to keep our pride, we keep going against all odds. It is not a wrong thing to keep pushing, but there are times were the key to unblocking the challenges is to stop and pivot.

Let us look at some popular brands that used pivoting to reach better grounds.


Back in 2005, Evan Williams and Biz Stone thought they had the podcasting game all figured out. They crafted a platform for podcasts, banking on the idea that sharing news and opinions through podcasts would be the next big thing. But then, boom, Apple dropped podcast support for iTunes in June, like stealing the spotlight at a party.

Did they throw in the towel? Nah, not these folks. They weren’t quitters. They took a pause, did some homework on user habits, tech trends, and customer costs. Reality check: competing with Apple was like challenging a marathon champ to a sprint. So, they did the smart thing.

They huddled up, sipped some coffee, and it hit them: “Simplicity, my friend!” They saw the chaos on social platforms like Facebook, where your buddy’s lunch pic rubs shoulders with world news. They knew folks craved a streamlined info source.

Enter Twitter. A no-nonsense feed for news and celeb updates. Crazy? Maybe. Genius? Absolutely. And guess what? They nailed it. Talk about a pivot that turned heads and changed the game in the 21st century.


Instagram’s origin story involves Kevin Systrom and Mike Krieger diving headfirst into a location-based app called Burbn. Picture this: they built it up, launched it, and then… *record scratch* reality check time!

Burbn got lost in its own features jungle, like trying to find your way through a maze of apps. Plus, they realized they were kind of fashionably late to the “cool kids” party ruled by Foursquare. So, what did these masterminds do? They pulled a “Less is More” magic trick. They stripped away everything but photos, comments, and likes, and – voil√†! – Instagram was born.

Lesson here? Market smarts and knowing when to pivot are like the secret sauce. Instagram waved goodbye to clutter, said hello to focus, and bam! Facebook swooped in like a fairy godparent, dropping nearly three-quarters of a billion dollars for this social media Cinderella in 2012. And that’s the story of how a cluttered app turned into an online visual wonderland, all while laughing in the face of FOMO.


In the world of “once upon a startup,” three musketeers named Chad Hurley, Steve Chen, and Jawed Karim launched “Tune In Hook Up,” a video dating site that didn’t exactly set hearts aflutter. It turns out, that Cupid’s arrow missed the mark.

But then, a plot twist! After the infamous Janet Jackson Super Bowl mishap, these savvy minds saw a different kind of connection problem. Finding decent online videos was like searching for Atlantis, and sharing them was like juggling flaming torches.

Unfazed by their dating site’s tumbleweed status, they huddled up. “Why compete in a jungle when you can plant a new tree?” they mused. Armed with research and a sprinkle of audacity, they embarked on a quest to slay the video-sharing dragon better than anyone else.

In 2006, the tale took an epic turn: Google, wielding a chequebook mightier than Excalibur, swooped in and declared, “YouTube, I choose you!” The price? A princely $1.65 billion.

And thus, from dating fizzle to video sizzle, YouTube was reborn. Remember, even in the startup kingdom, the best stories often begin with a stumble, a dash of creativity, and a billion-dollar ending.

In the grand symphony of success, recognising when to pivot plays a keynote. Just as skilled dancers adjust their steps mid-performance, businesses, organisations, and individuals can shift their strategies to seize opportunities and navigate new paths. So, whether you’re a business leader charting market shifts or an individual crafting a career path, remember embracing change is the overture to a harmonious crescendo of triumph.

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